About Us

Welcome to Reaction Hour – where delayed dreams meet accidental design skills.

Once upon a YouTube algorithm ago, Reaction Hour was supposed to be a hit reaction video channel. Spoiler alert: it wasn’t. Turns out, watching us react to things was slightly less exciting than watching paint dry—on a rainy day—inside a sealed box.

So we pivoted. And by “pivoted,” we mean we crash-landed into the glorious world of Print on Demand.

Yes, we’re in our fabulous 50s. And yes, we’re proud to say we are P.O.D. virgins. Be gentle—it’s our first time.

We originally thought this website would take us a month to launch. Twelve months, seventeen existential crises, and about six “screw it, let’s become alpaca farmers” later, we finally made it. It turns out learning e-commerce, design, SEO, fulfillment, customer service, and how to click the right button in Canva isn’t as “plug and play” as those YouTube gurus promised.

But here we are. With merch. Real, wearable, drinkable, stickable, hangable, giftable merch.

Everything you see on this site was created with love, laughter, and a questionable number of snacks. We hope you like what we’ve made. And if you do buy something—please leave a kind review. We’re still blushing.

Thanks for stopping by. Stay weird, shop often, and remember: you’re never too old to try something new (even if it takes a year and a nervous breakdown or two).

Reaction Hour – React. Design. Repeat.